Overview
Created SIMS graphics using designed assets to add to gaming boxes, direct mailers and banners. Using existing Sims franchise graphics, it was my job to create the additional graphic elements that go into the box designs, banners and DMs.
Overview
Created SIMS graphics using designed assets to add to gaming boxes, direct mailers and banners. Using existing Sims franchise graphics, it was my job to create the additional graphic elements that go into the box designs, banners and DMs.
Process
Developed multiple box-art compositions for The Sims 4, creating character combinations and visual arrangements that showcased the game’s personality and gameplay.
Prepared production-ready box dielines, artwork layouts, specifications, and print standards for final handoff, ensuring all files met packaging requirements and were ready for print production.
Process
Developed multiple box-art compositions for The Sims 4, creating character combinations and visual arrangements that showcased the game’s personality and gameplay.
Prepared production-ready box dielines, artwork layouts, specifications, and print standards for final handoff, ensuring all files met packaging requirements and were ready for print production.
Result
The final packaging, direct mail, and banner assets successfully extended The Sims brand across multiple marketing channels while maintaining consistency with EA’s established visual identity.
Presenting multiple layout variations early in the review process streamlined creative approvals and helped reduce revision cycles during production.
All final assets were prepared for manufacturing and distribution, ensuring accurate print production
and a cohesive campaign across retail and promotional materials.
Result
The final packaging, direct mail, and banner assets successfully extended The Sims
brand across multiple marketing channels while maintaining consistency with EA’s established visual identity.
Presenting multiple layout variations early
in the review process streamlined creative approvals and helped reduce revision cycles during production.
All final assets were prepared for manufacturing and distribution, ensuring accurate print production and a cohesive campaign across retail and promotional materials.
Result
The final packaging, direct mail, and banner assets successfully extended The Sims brand across multiple marketing channels while maintaining consistency with EA’s established visual identity.
Presenting multiple layout variations early in the review process streamlined creative approvals and helped reduce revision cycles during production.
All final assets were prepared for manufacturing and distribution, ensuring accurate print production and a cohesive campaign across retail and promotional materials.
Result cont.
Prepping the banner and landing templates gave us 20% or 1.5 weeks more time. The new automation tools contributed to the percentage of time as well, but had some bugs along the way and it’s believe it just evened everything out.
Result cont.
Prepping the banner and landing templates gave us 20% or 1.5 weeks more time. The
new automation tools contributed to the percentage of time as well, but had some bugs along the way and it’s believe it just evened everything out.
