Overview
Every spring and fall we have product launches which ramp things up 500%. For the MacBook Air project, our team wanted to emphasize template and automation tool setup for more timely exports.
My role was to optimize the templates to make it easier for other designers to place final hardware and graphics into the files. During our launches we touch hundreds of files in about 6-8 weeks of time,
so it is essential that these files and scripts are flawless in their function.
Overview
Every spring and fall we have product launches which ramp things up 500%.
For the MacBook Air project, our team wanted to emphasize template and automation tool setup for more timely exports. My role was to optimize the templates to make it easier for other designers to place final hardware and graphics into the files. During our launches we touch hundreds of files in about 6-8 weeks of time, so it is essential that these files and scripts are flawless in their function.
View Project Live
Overview
Every spring and fall we have product launches which ramp things up 500%. For the MacBook Air project, our team wanted to emphasize template and automation tool setup for more timely exports. My role was to optimize the templates to make it easier for other designers to place final hardware and graphics into the files. During our launches we touch hundreds of files in about 6-8 weeks of time, so it is essential that these files and scripts are flawless in their function.
View Project Live
Process
Taking the files from last year and to anticipate the work load for the season is a tough to plan for, but throughout the year we get briefs and assets count which help our scoping. For the MacBook Air, our team was in charge of banners and landing pages and direct mailers. To make distribution easier, I went through all the old files and cut assets into separate PSD files to share with the team and because they can be up to 16000 + pixels in height.
New action scripts are also handed off for various top secrets things I can’t get into, but they help ramp up our image quality and exports. For banners, placing common hardware across the various sizes helps tremendously during launch because of the time saved in only updating one banner in photoshop.
Process
Taking the files from last year and to anticipate the work load for the season is a tough to plan for, but throughout the year we get briefs and assets count which help our scoping. For the MacBook Air, our team was in charge of banners and landing pages and direct mailers. To make distribution easier,
I went through all the old files and cut assets into separate PSD files to share with the team and because they can be up to 16000 + pixels in height.
New action scripts are also handed off for various top secrets things I can’t get into,
but they help ramp up our image quality
and exports. For banners, placing common hardware across the various sizes helps tremendously during launch because of the time saved in only updating one banner
in photoshop.
Process cont.
My other responsibility for this project was to set up the files according to a delivered spec sheet. Adding color bars with additional layers clarifying exact dimensions is provided in a highlighted folder. No matter what Production Artist works on this file, it will have clear direction on what was expected.
Process cont.
My other responsibility for this project was to set up the files according to a delivered spec sheet. Adding color bars with additional layers clarifying exact dimensions is provided in a highlighted folder. No matter what Production Artist works on this file, it will
have clear direction on what was expected.
Challenges
Time was the biggest challenge on this project. Anticipating the next big launch is always about preparing months in advance. But with all that said, I learned a great deal
on the action scripting side of things. Working with our script team in how we want to approach new challenges for the year was difficult. But with months of communication and team testing, we got our tools ready two weeks in advance.
Result
The image on the right displays some of the assets that I worked on. Notice the pixel perfect layout and crispness of the screens. It took years to come up with strategies to get Apple’s products to this point.
Challenges
Time was the biggest challenge on this project. Anticipating the next big launch is always about preparing months in advance. But with all that said, I learned a great deal on the action scripting side
of things. Working with our script team in how we want to approach new challenges for the year was difficult. But with months of communication and team testing, we got our tools ready two weeks in advance.
Result
The image on the right displays some of the assets that I worked on. Notice the pixel perfect layout and crispness of the screens. It took years to come up with strategies to get Apple’s products to this point.
Challenges
Time was the biggest challenge on this project. Anticipating the next big launch is always about preparing months in advance. But with all that said, I learned a great deal on the action scripting side of things. Working with our script team in how we want to approach new challenges for the year was difficult. But with months of communication and team testing, we got our tools ready two weeks in advance.
Result
The image on the right displays some of the assets that I worked on. Notice the pixel perfect layout and crispness of the screens. It took years to come up with strategies to get Apple’s products to this point.
Result cont.
Prepping the banner and landing templates gave us 20% or 1.5 weeks more time. The new automation tools contributed to the percentage of time
as well, but had some bugs along the
way and it’s believe it just evened everything out.
Result cont.
Prepping the banner and landing templates gave us 20% or 1.5 weeks more time. The new automation tools contributed to the percentage of time
as well, but had some bugs along the
way and it’s believe it just evened everything out.
Result cont.
Prepping the banner and landing templates gave us 20% or 1.5 weeks more time. The new automation tools contributed to the percentage of time
as well, but had some bugs along the
way and it’s believe it just evened everything out.
