Overview
Binx Le Fae’s previous album had moderate success with downloads and streams. The previous design was more graphic-heavy, so we discussed taking a different approach for this identity with a stronger pagan influence.
A large portion of her audience consists of festival-goers with spiritual interests. We researched natural cycles, including birth, death, growth, and renewal—concepts that have been central to many ancient cultures, particularly those connected to farming and food.
We drew inspiration from Scandinavian and Greek folklore surrounding the cycles of nature and the growing of food as a starting point for the identity. The goal was to create something that would intrigue her existing audience, communicate Binx’s new message, and ultimately attract more listeners to her music.
Overview
Binx Le Fae’s previous album had moderate success with downloads and streams. The previous design was more graphic-heavy, so we discussed taking a different approach for this identity with a stronger pagan influence.
A large portion of her audience consists of festival-goers with spiritual interests. We researched natural cycles, including birth, death, growth, and renewal—concepts that have been central to many ancient cultures, particularly those connected to farming and food.
We drew inspiration from Scandinavian and Greek folklore surrounding the cycles of nature and the growing of food as a starting point for the identity. The goal was to create something that would intrigue her existing audience, communicate Binx’s new message, and ultimately attract more listeners to her music.
Process
Through research and image gathering, the idea of cycles of the seasons and birth came up as good starting points.
Landing on the title Cycles for the album allowed us to emphasize the cyclical nature of all systems, highlighting the idea that everything experiences a cycle of life, death, and rebirth.
Process
Through research and image gathering, the idea of cycles of the seasons and birth came up as good starting points.
Landing on the title Cycles for the album allowed us to emphasize the cyclical nature of all systems, highlighting the idea that everything experiences a cycle of life, death, and rebirth.
Process cont.
Next step was to sketch some ideas for the cover art and typeface. But one of the main images we wanted to emphasize was the pomegranate resting on the lips. This idea was inspired by the story of Persephone and Hades and by the fruit's semiotic association with death and the underworld.
Process cont.
Next step was to sketch some ideas for the cover art and typeface. But one of the main images we wanted to emphasize was the pomegranate resting on the lips. This idea was inspired by the story of Persephone and Hades and by the fruit's semiotic association with death and the underworld.
Process cont.
Using AI to come up with some arrangements for the garland saved
time during the process. When the final image was chosen, I emulated the shape with hands coming into the scene. In addition,
I used overhead and eastern lighting for the final photograph.
From the sketches I found the font Sugarmagic matches the vibe of the photographs and personality of Binx Le fae. The curly cues of the C and Y give a nod to the 60s.
Challenges
The challenge was the arrangement of the items. Making a circular shape without making it too forced was difficult. It is for that reason, I used AI to come up with some arrangements that would spark some inspiration. We chose to go with something like number 3, but with a few modifications as to balance the photo.
What was learned was that you don’t have to do everything in the computer to come up with great ideas. And more importantly, doing so helped the result come out more organically.
Result
Out of this process, the ads from the photos take make a good strong and compelling image for Cycles. As a result, Binx Le Fae’s Cycles downloaded at a at 15% more than her previous album at a 60 day span. This project also helped in creating a long lasting identity in her future projects.
Process cont.
Using AI to come up with some arrangements for the garland saved time during the process. When the final image was chosen, I emulated the shape with hands coming into the scene. In addition, I used overhead and eastern lighting for the final photograph.
From the sketches, I discovered that the font Sugarmagic matched the vibe of the photographs and personality of Binx Le fae. The curlicue shapes of the C and Y gives a nod to the 60s.
Process cont.
Using AI to come up with some arrangements for the garland saved
time during the process. When the final image was chosen, I emulated the shape with hands coming into the scene. In addition, I used overhead and eastern lighting for the final photograph.
From the sketches I found the font Sugarmagic matches the vibe of the photographs and personality of Binx Le fae. The curly cues of the C and Y give a nod to the 60s.
Challenges
The challenge was the arrangement of the items. Making a circular shape without making it too forced was difficult. It is for that reason, I used AI to come up with some arrangements that would spark some inspiration. We chose to go with something like number 3, but with a few modifications as to balance
the photo.
What was learned was that you don’t have to do everything in the computer to come up with great ideas. And more importantly, doing so helped the result come out more organically.
Challenges
The challenge was the arrangement of the items. Making a circular shape without making it too forced was difficult. It is for that reason,
I used AI to come up with some arrangements that would spark some inspiration. We chose to go with something like number 3, but with a few modifications as to balance the photo.
What was learned was that you don’t have to do everything in the computer to come up with great ideas. And more importantly, doing
so helped the result come out more organically.
Result
Out of this process, the ads from the photos take make a good strong and compelling image for Cycles. As a result, Binx Le Fae’s Cycles downloaded at a at 15% more than her previous album at a 60 day span. This project also helped in creating a long lasting identity in her future projects.
Result cont.
The final result of the album was a success. My client really enjoyed the identity of Cycles. And currently,
we are in the developmental stages of making merch for her live shows.
Result cont.
The final result of the album was
a success. My client really enjoyed the identity of Cycles. Currently, we are in the developmental stages of making merch for her live shows.
Result cont.
The final result of the album was
a success. My client really enjoyed the identity of Cycles. Currently, we are in the developmental stages of making merch for her live shows.
