White Coat

Year
'25 - '26
Client
Sora 2
Service
AI Video
White Coat is a character caught between refinement and softness, structure and play—like a creative mind wrapped in something almost animalistic, but still perfectly composed within a carefully framed, symmetrical world.
© White Coat





Concept
As AI became an increasingly integral creative tool, I wanted to better understand its potential—particularly in the space of AI-generated video. To explore this, I developed an alter ego called “White Coat,” originally conceived as a concept for a rapper from Detroit. Over time, the character evolved beyond that initial idea, becoming more nuanced and expressive. I gradually softened his persona and reimagined him within a series of Wes Anderson–inspired skits, using the format to explore tone, storytelling, and visual world-building.
Binx Le Fae
Logo Kits