Becoming

Brand Identity

Brand Identity

Year

'23

Client

The Aftr

Service

Visualizers

The Aftr is my music project. For the debut full-length album, Becoming, I wanted to create visualizers for each track. Working within a limited budget, I designed and produced the graphics to give every song its own visual identity.

© Becoming

Challenge

Coming up with graphics that represented each song.

Solution

The titles and lyrics of each track served as the foundation for the visual direction, each one sparking distinct imagery and emotional references in my mind. Drawing from the tone, atmosphere, and rhythm of the music, I translated those feelings into color palettes, textures, and abstract forms—creating symbolic visuals that embodied the identity and emotional essence of each song.