Becoming

Brand Identity

Brand Identity

Year

'23

Client

The Aftr

Service

Visualizers

For my music project, The Aftr, I designed and produced a visualizer series for the debut album.

© Becoming

Challenge

Coming up with graphics that represented each song.

Solution

The titles and lyrics of each track served as the foundation for the visual direction, each one sparking distinct imagery and emotional references in my mind. Drawing from the tone, atmosphere, and rhythm of the music, I translated those feelings into color palettes, textures, and abstract forms—creating symbolic visuals that embodied the identity and emotional essence of each song.