MacBook Air
Year
'26
Client
Apple
Service
Graphic Production
Landing page and Banners for MacBook Air
© MacBook Air
Overview
This project involved the development of a visual system supporting Apple’s MacBook Air marketing campaigns. Working within an established global brand framework, the goal was to produce high-fidelity production assets across retail and digital touchpoints while maintaining strict visual consistency and keeping the product as the central focus.
Brief
Create and adapt marketing assets for MacBook Air that align with Apple’s brand standards, ensuring consistency across global campaigns, retail placements, and digital platforms.
Role
Senior Production Artist — responsible for executing, adapting, and refining creative assets in collaboration with designers, producers, and cross-functional teams.
Process
Working closely with the design and production teams, I translated creative direction into production-ready assets while maintaining Apple’s rigorous standards for precision and visual clarity. This included adapting layouts across multiple formats, ensuring consistency across global deliverables, and refining assets to maintain a strong focus on the product. Throughout the process, attention was given to typographic hierarchy, spatial balance, and image fidelity to ensure all outputs aligned with Apple’s visual language.
Result
The final deliverables maintained a consistent and polished visual system across multiple campaign touchpoints. The production work ensured that all assets met Apple’s quality standards while preserving a cohesive and product-centric presentation across global markets.
Binx Le Fae