New Year
Year
'24 - '25
Client
Apple
Service
Graphic Production
Lunar and Chinese New Year direct mailers and banners.
© New Year
Concept
Created a visual layout for Lunar New Year and Chinese New Year by drawing inspiration from the traditional zodiac animals, using their symbolism and cultural significance to shape a design that felt both celebratory and rooted in ancient tradition.
Scope
Working closely with the graphic design team and producers, our goal was to uphold Apple’s high standards of quality and visual consistency while ensuring the product always remained the central focus. Through a minimal design approach and subtle decorative elements inspired by Lunar and Chinese New Year traditions, we created a refined visual language that balanced cultural celebration with Apple’s clean and product-driven aesthetic.
Iceland
MacBook Air